- EAN13
- 9782511016039
- Éditeur
- Business Book Summaries
- Date de publication
- 29/09/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Made in Japan
Review and Analysis of Morita, Reingold and Shimomura's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's
book: "Made in Japan: Akio Morita and Sony".
This complete summary of the ideas from Akio Morita, Edwin Reingold and
Mitsuko Shimomura's book "Made in Japan" tells the story behind the
fascinating journey of Sony, right from its early rocky stages to their status
as a world leader. In their book, the authors reveal how the company realised
that marketing would be as important as the product itself. This summary
describes the ups and downs of the journey and the secrets behind Sony's
global success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Made in Japan" and discover the story behind the
technology giant and why so many of its ideas have been implemented by others.
book: "Made in Japan: Akio Morita and Sony".
This complete summary of the ideas from Akio Morita, Edwin Reingold and
Mitsuko Shimomura's book "Made in Japan" tells the story behind the
fascinating journey of Sony, right from its early rocky stages to their status
as a world leader. In their book, the authors reveal how the company realised
that marketing would be as important as the product itself. This summary
describes the ups and downs of the journey and the secrets behind Sony's
global success.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Made in Japan" and discover the story behind the
technology giant and why so many of its ideas have been implemented by others.
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