- EAN13
- 9782511016626
- Éditeur
- Business Book Summaries
- Date de publication
- 29/09/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: The Influentials
Review and Analysis of Keller and Berry's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Ed Keller and Jon Berry's book: "The Influentials:
One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What
to Buy".
This complete summary of the ideas from Ed Keller and Jon Berry's book "The
Influentials" shows that, for most people, the first step in the buying
process is to ask someone what they think, and then to test-drive those ideas
and suggestions with others before making a purchase decision. Therefore, to
forecast what direction consumer preferences will move in in the future, it
isn’t necessary to research the entire population. In their book, the authors
encourage all business owners to know and understand what the "influential
people" are thinking - this will give you a good indicator of what the
population as a whole will say. This summary provides an insight into the
mind-set of these influentials and how you can predict their opinions.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Influentials" and discover the key to getting the
influential people on board, so that everyone else will follow.
One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What
to Buy".
This complete summary of the ideas from Ed Keller and Jon Berry's book "The
Influentials" shows that, for most people, the first step in the buying
process is to ask someone what they think, and then to test-drive those ideas
and suggestions with others before making a purchase decision. Therefore, to
forecast what direction consumer preferences will move in in the future, it
isn’t necessary to research the entire population. In their book, the authors
encourage all business owners to know and understand what the "influential
people" are thinking - this will give you a good indicator of what the
population as a whole will say. This summary provides an insight into the
mind-set of these influentials and how you can predict their opinions.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Influentials" and discover the key to getting the
influential people on board, so that everyone else will follow.
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